Gain an advantage on Amazon

With literally millions of vendors and advertisers on Amazon, it can be tricky breaking into this lucrative marketplace. But done right, promoting your e-commerce store with Amazon Ads will put your brand in front of new customers, actively looking to buy on the world’s biggest marketplace (49% of all retail spend in the US is actually done on Amazon). The Amazon Ads suite of advertising products let you either, promote your products, or drive traffic to your website through video ads and display ads.

AMAZON ADVERTISING CAN WORK FOR ALMOST EVERY E-COMMERCE BRAND

Did you know you don’t have to sell products on Amazon to advertise on Amazon? The advertising platforms offer traditional video and display advertising on a CPM basis. This new PPC initiative can be another interesting source of traffic for your brand.

But, if you do sell products on Amazon, the marketplace has a lot of unique advertising offering to boost your conversion rate. There are three main interesting advertising products for e-commerce brands: Amazon Sponsored Products Ads, Amazon Sponsored Brands Ads, and Amazon Product Display Ads.

The first two, Amazon Sponsored Products Ads, Amazon Sponsored Brands Ads, are keyword-based. Amazon Product Display Ads are actually are a new ad product that allows you to advertise your items by targeting similar products. In both cases, we will identify the best keywords and products to make sure your brand shows up in relevant search queries.

INCLUDE SEO TACTICS ON AMAZON

Our Amazon marketing services do not end at advertising. Our Amazon SEO experts can also help you increase your reach organically. Just like on Google and Bing, it’s possible to optimize listing for a better clickthrough rate and conversion rate.

The Amazon Advertising specialists at Bloom know what it takes to make money on Amazon. We identify your market niche, build intelligent keyword lists and create ads that get attention. And of course, we optimize — measuring and adjusting your campaigns to consistently improve your online sales.