DOOH: a powerful and engaging advertising method.

Digital out of home (DOOH) advertising is ubiquitous: metro station, bus stops, medical facilities, malls, retail stores, airports, roadways, etc. Digital billboards are taking over with a growing inventory and an impressive database to reach more users daily.

With possible third-party integration through mobile or touch screen, digital out of home advertising offers endless possibilities to create a unique and meaningful experience to users.

Target users in contextual environments for better results.

Digital out of home advertising enables brands to play off context, location, time of day and surrounding environments which add weight to the message. Research reinforced the conclusive results of contextual advertising: the addition of contextual overlay added positivity, engagement and drive action.

With the exciting inventory available nowadays, it can be hard to figure out where to strategically place your out of home ads. We’ll help you choose placements that make sense for your brands.

Digital billboards: a marketers’ dream

Digital signage is a valuable marketing asset for any brand trying to increase their brand awareness. Digital displays provide impressive visibility considering they are often seen in high-traffic locations. And, unlike other forms of digital advertising, DOOH is played all the way through every time: no ad blockers and no way to skip the ad.

Also, digital OOH is more flexible and more cost-effective than the static form equivalent. Traditional billboard advertising required extensive time and resources when it comes to printing and installing every new ad. Whereas digital advertising makes it easy to add, optimize or remove content as needed. This allows brands to create and advertise a number of different ad variants and therefore keep their audience receptive and interested.